All about Stand Up Paddleboarding today with one of its leading experts in Latin America.
Carlos Pena of Swellboards in an in-depth interview: New location in Pocitos, the advantages of not buying a SUP in a supermarket, and the direction of the brand and the industry in the region.
Carlos Pena, known as Charly Swell because his name is already attached to his brand, is one of the most knowledgeable people in the region about SUP manufacturing and the business in general.
In an hour-long conversation, he reviews the current state of the industry, the brand's current plans, and the steps it has taken, both successful and unsuccessful, in the decade it has led the brand.
Pena has just opened a location in the center of Pocitos, Montevideo's most populated neighborhood, on Guayaquí and 26 de Marzo, and is investing in several projects to escape the seasonal nature of SUP in Uruguay.
