For John John, the end is not the objective, nor the desire, nor the dream, the end now is the process, it is enjoying the process. This is what he says in the new video he published on his YouTube channel.

“The process and the way I approach it is what motivates me the most and I love surfing, I surf every day (…) It's not about winning, it's about improving and it's a pursuit without barriers,” says the Hawaiian.

And he adds that the times he won the world title he woke up the next day to realize that everything was the same and that life was the same as every other day.

This was, among other things, what made his focus turn to enjoying the present and building a goal but focusing on the process and not on the end of the race and its result.