Medina must earn between $15.000 and $25.000 per Instagram post
According to a tool that combines all the factors of an account on the social network, Slater would be between 5.000 and 8.000
Gabriel Medina, who has 7,6 million followers on Instagram, can expect to earn between $15 and $25 per Instagram post. Kelly Slater, who has 2,4 million followers, can earn between nearly $XNUMX and $XNUMX per post. Meanwhile, Stephanie Gilmore can expect to get paid between $XNUMX and $XNUMX per photo or video she posts.
These estimates come from the calculator on the Influencer Marketing Hub website.
The number of followers is not the only thing that determines earnings, nor is it the most important thing if a company wants to advertise on the surfers' Instagram. The site considers other data such as the number of likes and comments on photos and the number of posts by the user.
In a report by the American website, The Inertia, they try to establish how much surfers earn from sponsored posts by brands. Based on the fact that an American influencer received 250.000 dollars, they try to establish approximately how much the surfers with the most followers in the world earn.
Also, what a brand pays for advertising will depend on the content posted, surfer Anastasia Ashley told The Inertia“I would say that a large number of followers can be important in reaching and selling contracts with brands, but honestly it is more than that since some contracts do not only require you to appear in the content,” said the famous surfer-influencer.
In reference to this topic, a brand representative said: “We measure the athlete’s followers, growth, engagement as well as how many times they post and tag the brand. And we push for the best.”
The calculator estimates that Stephanie Gilmore earned $1870 for this advertisement.
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