The strange effect of Billabong USA and its CEOs
How three of the biggest surfing brands were created by former brand CEOs: Bob Hurley and Paul Naude
Channel Island was the most voted surfboard brand in a survey of 7500 surfers
Lost and Pyzel completed the podium
Sales of US Blanks high-performance foams fell to 17%
Fishes and other alternative boards represent 83% of their transactions; less than 20 years ago they were only 30%.
Yago Dora will not renew with Volcom in 2026
The partnership ended after 14 years; its main sponsor will become a core brand owned by surfers; it also adds a major brand from outside the industry as a secondary sponsor
Filipe is now a partner at Sharp Eye
They signed a lifetime contract for him to use those boards for the rest of his life; “if Filipe won the world championship, he would receive a small stake in the company,” they said in a statement.
Grant Twiggy Baker signed with Rip Curl
The 52-year-old three-time big wave world champion has a new branding on the nose of his board.
Lisa Andersen is the newest Outerknown sponsor
"We are honored to welcome Lisa to the family," said Kelly's brand.
Just in time: Mateus Herdy signed with Rivvia, four days later he reached the US Open final.
“If I could go back and tell my 12-year-old self, watching Scratching the Surface, that one day Julian would sponsor me with his own brand... I think I would go crazy!” the Brazilian reflected.
Volcom founder Richard Woolcott is a new partner in Florence
"I like that the company was founded by two respected surfing families: the Florence family and the Hurley family," he said in an interview.
…Lost sues Lady Gaga for using the Mayhem trademark
They are asking for the logo to be blocked from use and are seeking damages, including any profits it may have made from its use.
Yago and Volcom resolved their differences and are moving forward.
“It’s very different from how it was before everything happened, but I’m glad we got it fixed,” he said.
Analysis: Why is it not a good idea for Roxy to sell dolls?
A review of the history of what was traditionally the largest surfing company on the planet and the steps it has taken.
The path of licenses: Roxy launched a line of dolls
They will also be selling beach chairs, awnings, mats, and strollers, both from Roxy and Quiksilver.
Vuori valued at $5.500 billion
Received nearly 1.000 injections in the last month; sponsored Rob Machado and Taylor Knox celebrate
Confirmed: Brisa has moved to Merrick
Last week he had announced that he was leaving the Town and Country that he used all his life.
Callinan and Morais say goodbye to Billabong after almost two decades together
Almost at the same time the Australian and the Portuguese announced their separation from the brand
Oakley owners EssilorLuxottica bought Supreme for $1.500 billion
The sellers, VF Corporation, owners of Vans and North Face among other brands, had bought it for 2.100 billion in 2020.
The Gudauskas are no longer with Vans
One of the longest relationships in the surfing industry today comes to an end
