Slater partnered with a bottle brand
Purist is the new sponsor of the greatest of all time; they claim to differentiate themselves because they are coated with an ultra-thin layer of silicon dioxide, which prevents changes in flavor.
Medina signed with a Brazilian casual and sportswear brand.
Live! is the new sponsor of the three-time world champion
The strange effect of Billabong USA and its CEOs
How three of the biggest surfing brands were created by former brand CEOs: Bob Hurley and Paul Naude
Channel Island was the most voted surfboard brand in a survey of 7500 surfers
Lost and Pyzel completed the podium
Sales of US Blanks high-performance foams fell to 17%
Fishes and other alternative boards represent 83% of their transactions; less than 20 years ago they were only 30%.
Yago Dora will not renew with Volcom in 2026
The partnership ended after 14 years; its main sponsor will become a core brand owned by surfers; it also adds a major brand from outside the industry as a secondary sponsor
Filipe is now a partner at Sharp Eye
They signed a lifetime contract for him to use those boards for the rest of his life; “if Filipe won the world championship, he would receive a small stake in the company,” they said in a statement.
Grant Twiggy Baker signed with Rip Curl
The 52-year-old three-time big wave world champion has a new branding on the nose of his board.
Lisa Andersen is the newest Outerknown sponsor
"We are honored to welcome Lisa to the family," said Kelly's brand.
Just in time: Mateus Herdy signed with Rivvia, four days later he reached the US Open final.
“If I could go back and tell my 12-year-old self, watching Scratching the Surface, that one day Julian would sponsor me with his own brand... I think I would go crazy!” the Brazilian reflected.
Volcom founder Richard Woolcott is a new partner in Florence
"I like that the company was founded by two respected surfing families: the Florence family and the Hurley family," he said in an interview.
…Lost sues Lady Gaga for using the Mayhem trademark
They are asking for the logo to be blocked from use and are seeking damages, including any profits it may have made from its use.
Yago and Volcom resolved their differences and are moving forward.
“It’s very different from how it was before everything happened, but I’m glad we got it fixed,” he said.
Analysis: Why is it not a good idea for Roxy to sell dolls?
A review of the history of what was traditionally the largest surfing company on the planet and the steps it has taken.
The path of licenses: Roxy launched a line of dolls
They will also be selling beach chairs, awnings, mats, and strollers, both from Roxy and Quiksilver.
Vuori valued at $5.500 billion
Received nearly 1.000 injections in the last month; sponsored Rob Machado and Taylor Knox celebrate
Confirmed: Brisa has moved to Merrick
Last week he had announced that he was leaving the Town and Country that he used all his life.
Callinan and Morais say goodbye to Billabong after almost two decades together
Almost at the same time the Australian and the Portuguese announced their separation from the brand
Oakley owners EssilorLuxottica bought Supreme for $1.500 billion
The sellers, VF Corporation, owners of Vans and North Face among other brands, had bought it for 2.100 billion in 2020.
The Gudauskas are no longer with Vans
One of the longest relationships in the surfing industry today comes to an end
RVCA's top surfers left the brand despite being offered contract renewals
Following the sale of Boardriders to ABG, the former head of the brand, Pat Tenore, seems to be cooking up a new project and reserving Kemper, Stweart, Beschen, Pacey and the Chandler brothers.
“We continue to see unprecedented levels of demand across all segments”
Rip Curl North America President Dylan Slater provided details on the record wetsuit sales phenomenon
Nike returns to the surfing market
There are no details on whether it will be 2010 style, but they did report that they are looking for space in the big surf shop chains like Jacks and HSS.
John John: “I see myself being part of all the products that will come to market”
Florence shared her plans for the brand she has just launched with the Hurley family; she insisted that she will not sit back and do nothing
Quiksilver, Rip Curl and O'Neill sent most of their staff on unemployment insurance
Coronavirus brought the surfing industry to a near standstill; online sales continue
Due to coronavirus, Volcom sent most of its employees to unemployment insurance
Approximately 75% of the offices in the United States and nearly 100% of those in Europe
New Hurley executives: “We will look for other initiatives in other action sports”
In its first statement on the direction of the brand, one of the new developments highlighted by Bluestar Alliance was the acquisition of the brand's operations in Barcelona.
Billabong was the big winner on the night of the surfing industry
She won five of the 19 categories in contention at the SIMA Awards that took place yesterday in California. Check out all the results
Evan Slater is the new Vice President of Marketing at Billabong
Scott Hargreaves, who held the position, will now serve in the World Surf League
