“A brand won’t look at you if your social media presence is practically nonexistent.”

Connor O'Leary's keys to being a sponsored and successful professional today: "I hate social media, I hate spending time on it, but I know it's part of my job and I have to do it."


How did the "I'm not famous" reel trend start?

One of its main promoters, Agustín Zanotta, tells the story and the impact: “I noticed that what connects the most is not always the maneuver itself, but the context and the daily effort.”


“Previous posts were not deleted, just archived.”

Italo's team explained why he did what he did on his Instagram.


We read Instagram comments

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